America’s Best Wholesale Jewelry Suppliers: A Buyer’s Guide
Whether you run a boutique, a fast moving online shop, or a custom studio, the right wholesaler keeps your cases full and your margins healthy. Use this guide to compare suppliers, place smarter orders, and protect your cash flow.
Quick shortlist to explore first
- Stuller, Inc. Full line for pros, fast shipping, custom options.
- Captainblingjewelers NYC based, no minimums, trend driven fashion jewelry.
- Cheap Wholesale Jewelry Closeouts and CZ styles at sharp prices.
- ZENZII Bold boutique fashion pieces with high visual impact.
- Maker’s Row Connects designers with vetted U.S. manufacturers.
- JewelryMax Online wholesaler near Los Angeles with a wide style range.
- PinktownUSA Jewelry plus accessories, quick fulfillment.
- Akrati Jewels Inc. Sterling silver and gemstone craftsmanship.
- Wholesale Accessory Market Diverse everyday styles at competitive pricing.
- Gems on Display Displays, packaging, and jewelry dropship options.
Tip: Start with small test buys from 3 to 5 suppliers, then scale orders based on sell through, returns, and customer feedback.
Know your lane
- Fine and demi fine Solid gold, gold filled, sterling silver, natural or lab diamonds and gems.
- Fashion and costume Brass or alloy bases, plated finishes, rhinestones and CZ, faster trend cycles.
- Private label and custom Your brand on tags, cards, and packaging plus custom molds or settings.
- Dropship No inventory holding, supplier ships to your customer.
How to evaluate a supplier in 15 minutes
- Assortment fit Do 60 to 70 percent of their SKUs match your audience and price bands
- MOQs Check minimums by style and colorway. Favor low MOQs for trend lines.
- Lead times Ask for in stock vs made to order timing and rush options.
- Materials Confirm base metals, plating thickness in microns, stones, and coatings.
- Compliance Nickel free, lead and cadmium limits, Prop 65 where applicable.
- Warranty and repairs What is covered and for how long
- Packaging Cards, barcodes, anti tarnish bags, gift boxes.
- Returns DOA window, defect handling, restocking fees.
- Dropship terms Blind shipping, packing slips, branding, fees.
- Service level Dedicated rep, reorder speed, backorder policy.
Margin math made simple
- Everyday fashion Aim for 2.5x to 3x landed cost.
- Demi fine and silver 2.2x to 2.8x landed cost.
- Fine Often 1.8x to 2.4x depending on metal markets and brand positioning.
Landed cost unit price + freight + duties + packaging + payment fees. Price for your target gross margin, not just markup.
Quality control checklist
- Inspect 5 to 10 percent of units in each shipment.
- Check clasp strength, stone setting tightness, earring post alignment, plating evenness, and logo stamp legibility.
- Test tarnish resistance with a mild wipe test.
- Weigh fine pieces against spec.
- Verify barcodes and SKU labels before shelving.
Smart ordering playbook
- Test 6 to 12 styles per micro trend.
- Track Sell through at 14 and 28 days.
- Scale Reorder only the top third.
- Trim Mark down slow movers quickly and reinvest in winners.
- Calendar Pre book for holidays and wedding season with buffer.
Private label pointers
- Request CADs or wax renders, then a pre production sample.
- Lock plating spec in microns and base metal in the PO.
- Own the mold if possible or agree on exclusivity by region or time.
Red flags
- Vague material disclosures.
- Only wire payments for first orders.
- No physical address or verifiable trade presence.
- Refusal to provide defect rates or references.
Trade shows and sourcing channels
- JCK Las Vegas and ASD Market Week are strong discovery venues.
- Supplement with virtual catalogs, rep videos, and small sample kits to cut travel costs.
Onboarding checklist
- Resale certificate on file
- Wholesale terms signed
- Price list and MAP policy saved
- SKU list and barcodes imported
- Photography secured vendor shots or your own
- First order placed with tracking and ASN
- QA process scheduled on arrival
